Replacing the old logo created in 1994, the new logo is a communications bubble inspired by the
contents of a lava lamp that are increasing in size. This signifies Bayan's
progressive nature and innovativeness.

Tagline
Along with the logo is a new tagline: "Gaganda pa ang buhay", which summarizes Bayan's unique brand promise to the customer--to make a difference by bringing out the best in lives of Filipinos.

Nickname
The Bayan Telecommunications logo has been nicknamed "Blobble"-a play on the words "blob" and "bubble" that a lot of people say the new logo looks like.